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relevant municipality concerning the vehicle on which the
advertisement shall be placed;
• “The Authorization Certificate” for the commercial vehicle”,
is defined as the document, which is provided by the relevant
municipality for real persons or legal entities -such as advertising
agency-, which are established according to the Turkish Commercial
Code and engaged in the activity of advertisement and publicity.
Obligation to Obtain Advertisement Authorization Certificate
and Advertisement Permission Certificate for the Commercial
Vehicles
According to the article 5 of the Regulation, it is obligatory to
obtain authorization certificate from the relevant municipality in order to
place advertisements on the commercial vehicles. The application shall
be finalized within 7 business days and if it is deemed convenient, the
certificate shall be approved and delivered to the advertiser. The certificate
is granted for 1 year and it shall not be assigned or leased. The certificate
is valid within the municipal boundaries and their adjacent areas for the
advertisement activities.
According to the article 6 of the Regulation, the period for advertising
campaign cannot exceed 1 year. If the marketing campaign period exceeds
the period of the certificate, it is obligatory to extend the period of the
certificate. During a campaign period, it is allowed to advertise only one
good or service. It is also possible to advertise various trademarks and
goods during various periods in a campaign regarding one good or service.
It is compulsory to submit a letter of guarantee to the municipality in a
determined amount while issuing advertisement permission certificate for
the commercial vehicle in order to reimburse the probable damage which
can occur during placing and removal of the advertisements. Advertiser
shall submit the required letter of guarantee and obtain advertisement
authorization certificate for the commercial vehicle in case the advertiser
increases the number of vehicles or changes the type of the vehicle in a
continuing campaign.
According to the article 7 of the Regulation, an agreement shall
be concluded between the advertiser who possesses the advertisement