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NEWSLETTER 2011
322
The Regulation on Placing Advertisement on
Commercial Vehicles
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Att. Pelin Baydar
The Scope and aim of the Regulation
The Regulation on Placing Advertisement on Commercial Vehicles
(“Regulation”) has entered into force by being published in the Official
Gazette dated 06.08.2011 and numbered 28017.
The aimof theRegulation is to determine the procedures and principals
in respect of placing advertisement in or on commercial vehicles that
provide passenger or load transportation within the municipal boundaries
and their adjacent areas.
The provisions of the Regulation comprise within this scope, the
vehicles such as i) cab, ii) shared cab, iii) minibus, iv) bus, v) pick-up
truck, vi) rental car and trailers pulled by these vehicles that provide
passenger or load transportation with commercial purposes except for the
shuttle bus, personnel shuttle bus and school bus.
The definitions under the Regulation are as follows:
• The term “Advertisement” is defined as promoting activity
of goods, business, enterprise or a service by the way of using
writings, signs, pictures, symbols, boards, announcements, flags
etc. and sound equipment, luminous or visual means which are
subject to receiving permission;
• The term “advertising medium” is defined as the real or legal
person, who consents to display the advertisement prepared or
directed by the advertiser or by its agent, on its vehicle pursuant
to the agreement to be concluded by and between the parties
during the time that is allowed by the permission certificate for
advertisement on the commercial vehicle;
• “The Advertisement permission certificate for the commercial
vehicle”, is defined as the document which is provided by the
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Article of August 2011