scaled business
2
.
Within this framework, the LRRT Art. 8 states that the name, trade
name, or brand name of the producers is to be printed on fast-moving
consumer goods (food, beverages, cleaning and personal care prod-
ucts) that are produced in Turkey, along with the name, trade name or
brand name of the retailer.
Sales Campaigns and Shopping Festivals
LRRT Art. 8 allows retail businesses to organize discounts and
promotional sales, providing that the start and end dates of these sales
are predetermined. Additionally, these sales shall not constitute breach-
es of the Law on the Protection of the Consumer (“LPC”) numbered
6502 and other related legislation. The duration of these sales must last
up to six months in the event of liquidation, and three months in the
event of business openings, closings, transfers, or alterations to activi-
ties or addresses.
In addition, local administrations, professional organizations with
public institution status, as well as companies and other legal entities
that these administrations and organizations are connected with, will
be able to organize shopping festivals within certain periods of time
within a year, on provincial, regional or national scales. These activi-
ties were conducted beforehand; however, along with this regulation,
the legal grounds and conditions of these activities are introduced.
According to the preamble of the provision in question, the provision
aims to prevent unjust practices by referring to the LCP. It has also
intended to prevent businesses from creating unjust circumstances for
both their competitors and consumers, by alleging non-existent rea-
sons, such as liquidation or going out of business.
76
NEWSLETTER 2015
2
Regulation on the Procedures and Principals of the Efficiency Project Awards Art. 3/c defines
large-scale businesses. Pursuant to the definition, large scale-businesses are not considered as
micro, small or medium-scaled businesses. For the Regulation, please see:
http://www.mevzu-
at.gov.tr/Metin.Aspx?MevzuatKod=7.5.19415&MevzuatIliski=0&sourceXmlSearch=Verimlilik%20Proje%20%C3%96d%C3%BClleri%20Usul%20Ve%20Esaslar%C4%B1%20Hakk%C4
%B1nda%20Y%C3%B6netmelik.