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scaled business

2

.

Within this framework, the LRRT Art. 8 states that the name, trade

name, or brand name of the producers is to be printed on fast-moving

consumer goods (food, beverages, cleaning and personal care prod-

ucts) that are produced in Turkey, along with the name, trade name or

brand name of the retailer.

Sales Campaigns and Shopping Festivals

LRRT Art. 8 allows retail businesses to organize discounts and

promotional sales, providing that the start and end dates of these sales

are predetermined. Additionally, these sales shall not constitute breach-

es of the Law on the Protection of the Consumer (“LPC”) numbered

6502 and other related legislation. The duration of these sales must last

up to six months in the event of liquidation, and three months in the

event of business openings, closings, transfers, or alterations to activi-

ties or addresses.

In addition, local administrations, professional organizations with

public institution status, as well as companies and other legal entities

that these administrations and organizations are connected with, will

be able to organize shopping festivals within certain periods of time

within a year, on provincial, regional or national scales. These activi-

ties were conducted beforehand; however, along with this regulation,

the legal grounds and conditions of these activities are introduced.

According to the preamble of the provision in question, the provision

aims to prevent unjust practices by referring to the LCP. It has also

intended to prevent businesses from creating unjust circumstances for

both their competitors and consumers, by alleging non-existent rea-

sons, such as liquidation or going out of business.

76

NEWSLETTER 2015

2

Regulation on the Procedures and Principals of the Efficiency Project Awards Art. 3/c defines

large-scale businesses. Pursuant to the definition, large scale-businesses are not considered as

micro, small or medium-scaled businesses. For the Regulation, please see:

http://www.mevzu

-

at.gov.tr/Metin.Aspx?MevzuatKod=7.5.19415&MevzuatIliski=0&sourceXmlSearch=Verimlili

k%20Proje%20%C3%96d%C3%BClleri%20Usul%20Ve%20Esaslar%C4%B1%20Hakk%C4

%B1nda%20Y%C3%B6netmelik.