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COMPETITION LAW
157
The Turkish Competition Board Authorized the Acquisition of
Sırma by Danone
*
Prof. Dr. H. Ercument Erdem
The Turkish Competition Board (“Board”), authorized, in its
decision dated 29.05.2013 and numbered 13-32/426-188
1
, the acquisition
of 50,10% of the shares of Sırmagrup İçecek Sanayi ve Ticaret A.Ş.
(“Sırma”) by Danone SA (“Danone”) since this transaction does not
create a dominant position or strengthen an existing dominant position in
the relevant market.
Parties to the Operation
Acquirer.
Danone is a multinational company established as per the
laws of France and worldwide active in the production of fresh milk,
packed water and special products for babies and sick persons or old
people having some sensibility.
Danone is active in the Turkish market through the companies Danone
Hayat İçecek ve Gıda Sanayi ve Ticaret A.Ş. (“Danone Hayat”), Danone
Tikveşli Gıda ve İçecek Sanayi ve Ticaret A.Ş. (“Danone Tikveşli”) and
Numil Gıda Ürünleri Sanayi ve Ticaret A.Ş. (“Numil”). All shares of
Danone Hayat, Danone Tikveşli and Numil pertain to Danone.
Danone Hayat is active in the field of water production, bottling
and sale. Danone Hayat realizes the sale of bottled and packed water
between 0,3 and 19 liters through various distribution channels. In the
meanwhile, Danone Hayat also realizes the sale of mineral water through
the trademark Akmina.
In addition to the above, Danone also controls Holding Internationale
de Boissons, which is established in France.
*
Article of November 2013
1
In order to reach decision, see:
http://www.rekabet.gov.tr/File/?path=ROOT%2fDocuments%2fGerek%C3%A7eli+Kurul+Karar%C4%B1%2f13-32-426-188.pdf (accessed on: 24.10.2013).