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Board concluded that the operation would not create a dominant position
or strengthen a dominant position in the aromatized mineral water market.
The Board applied in the decision the two steps test. Hence, the Board
examined first the dominant position in conformity with the Competition
Act and determined that the said operation will create a dominant position
in the relevant market. Then, the Board examined whether the competition
will be strengthened due to the dominant position and concluded that
the dominant position will not significantly distort the competition in the
relevant market.
Evaluation of Ancillary Restraints
There are two ancillary restraints within the said operation of
acquisition: non-compete and non-employment obligations and restraint
of intellectual property rights usage.
The most important criterion in order that an ancillary restraint is
allowed under Turkish competition law is that the ancillary restraint
is directly related and necessary within the operation of merger or
acquisition
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.
Non-Compete and Non-Employment Obligations.
Even though
the operation has not the characteristic of a joint venture, the Board
concluded that the non-compete and non-employment obligations should
be considered as ancillary restraints since they are directly related and
necessary within the operation of acquisition. Indeed, both Dişli Holding
A.Ş. and Karabacak Holding A.Ş. will continue to be the shareholders
of Sırma and they will have a right of access to delicate commercial
information of Sırma.
Restraint of Intellectual Property Rights Usage.
The said restraint
aims to prevent any damage to be suffered by Sırma and the economic
depreciation of the operation of acquisition, which may be caused by the
similarity between the names Sırmakeş and Sırma. However, the activities
of Kaynaksu in the regions where thewater branded Sırmakeş are produced
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For further information, please see the article entitled “Non-Compete Agreements” Within
Mergers and Acquisitions”,
http://www.erdem-erdem.av.tr/en/articles/non-compete-agreements-within-mergers-and-acquisitions/ (accessed on: 01.11.2013).