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NEWSLETTER 2011

88

by way of press. The scope and the form of announcement is decided by

the court, however in practice, the announcement is made through a daily

newspaper.

One of the new aspects of the NCC regarding the legal actions is

the clear indication that these legal actions could be filed by customers

whose economic benefits are harmed or in danger. In addition, it is also

set forth that the first three legal actions indicated above can be filed

by the chambers, occupational associations and the non-governmental

organizations aiming to provide protection of consumers’ economic

benefits. So that the law, clearly indicates that these rules are not only set

forth for protection of competitors but also, prevent a narrow interpretation

by clearly stating that, those legal actions can be filed by the customers

and organizations as well as competitors.

Statute of Limitations

The above listed actions should be filed within one year from the date

that the act is informed by the plaintiff and in any way within three years

as of the occurrence of the act. Article 60 of the NCC also refers to the

Penal Code that in case of an act, which is also a crime as per the Penal

Code, then the statute of limitation set forth for this crime in the Penal

Code shall be applicable for the legal actions as well.

Conclusion

As it is easily understood from the sample cases above, while listing

unfair competition act by way of sampling, NCC increase the numbers

of the sample cases and also sets forth rules to provide protection for

consumers and public interest. This approach expands the applicable

area of the unfair competition rules. However, these rules shall not be

applied in a way to limit the competition in any market and shall not be

interpreted more widely. For this, the principle of bone fide which is the

core concept of these rules and the determination of the inconsistency

with the bona fide principle is very important.