Consequences Of Non-Attainment Of Guaranteed Minimum Order in Agency And Distribution Contracts
Introduction
It is common that agency and distribution contracts provide a minimum order undertaking for the agent and the distributor. According to such provisions, the agent or the distributor undertakes to purchase a minimum amount of product from the principal or the supplier. Under the contract, several consequences may be attached to the failure to purchase the pre-determined minimum amount.
In principal or supplier-friendly contracts, non-attainment of the guaranteed minimum order entitles the principal or supplier to terminate the contract without a notice period, to cancel the agent’s or the distributor’s exclusivity, to reduce the territory allocated to the agent or the distributor, and to claim for damages. In more balanced contracts, the principal or the supplier is entitled to the same rights as the principal or supplier-friendly contracts; however, the existence of objective reasons prevents the principal or the supplier to exercise its rights that cause non-fulfilment, and which the agent or the distributor could not foresee, and for which he is not responsible. Further, a right to catch-up may be granted to the agent or the distributor in subsequent years. Finally, the agent or distributor-friendly contracts do not consider non-attainment as a breach of contract.
This Newsletter examines the conditions and consequences of compensation of damages among the consequences of non-attainment of guaranteed minimum order in agency and distribution contracts.
Compensation of Damages / Loss of Profit
An agency or the distribution contract may explicitly provide for the principal or supplier’s right to claim for damages: In other words, for loss of profit. Pursuant to such provisions, the principal or the supplier is entitled to damages in the amount of its loss of profit due to the missing order in the relevant year. If the contract is silent with respect to damages, but the other consequences of non-attainment, such as termination, are expressly specified, one could argue that the parties intended to cover only the specified consequences and exclude the damages. In such a case, whether or not loss of profit may be claimed shall be determined in accordance with the applicable laws. Principals or suppliers choose to explicitly regulate their right to damages in the contract in order to prevent such possible disputes.
Another issue to be examined is the situation where the agent or the distributor was not at fault in the failure of its commitment, although damages are specified under the contract. In some jurisdictions, e.g. Turkey, the agent or the distributor will be released from liability for damages if the agent or the distributor was not at fault.
In order to avoid difficulties in evidencing the damages, and to prevent any possible disputes that may arise in relation to the calculation of the damages, it is common that the principals or the suppliers include in the contract a penalty in the amount of the missing order for the relevant year instead of compensation for damages. Accordingly, in case of failure to meet the guaranteed minimum order, the principal or the supplier would be entitled to the penalty amount determined under the contract without the need to evidence the amount of damages.
Period for which the Loss of Profit may be claimed
In considering definite term contracts, the principal or the supplier is entitled to claim for the loss of profit with respect to the time period until the end of the term of the contract. In indefinite-term contracts, it may bring such claim for the time period until the end of the following notice period for termination.
Previous Years’ Loss of Profit
In the event the principal or the supplier continues to be bound by the contract, although being aware of the non-attainment, i.e. the breach of the contract, whether or not loss of profit for the past years may be claimed may differ depending on applicable laws. In such cases, facts of each specific case should be evaluated. In most cases, claiming for the previous years’ loss of profit, although the contract has been active, is considered as a violation of the good faith principle, and the principal or the supplier is deemed to have waived its right to terminate the contract due to the previous years’ non-attainment. In such a case, the principal or the supplier should not be able to claim for the loss of profit of the preceding years, and can claim for damages only in the amount of the profit for the period in which it terminated the contract. The Turkish Court of Cassation has rendered differing decisions on the subject.
- Opinion of the Turkish Court of Cassation stating that the previous years’ loss of profit cannot be claimed: The 19th Civil Chamber of the Court rendered a judgment in line with our above-explanations in its decisions dated 16 January 2014[1] and 24 April 2014[2] and stated that in the event of contracts containing a minimum order of commitments, including periodic performances, continuing to supply products following the end of a period without making a reservation or a notification, shall be deemed as a tacit waiver of the penalty claim pertaining to the previous period and, in such a case, the case penalty receivable may be claimed by the claimant for only the last year, and the defendant shall be liable only for such amount.
- Opinion of the Turkish Court of Cassation stating that the provisions relating to the guaranteed minimum order cannot be applicable to any period: On the other hand, in its decision dated 16 January 2013[3], the Assembly of Civil Chambers of the Court approved the decision of the court of first instance rendered on the grounds that “the claimant did not file a lawsuit, although the penalty that it claimed by way of a formal notification from the defendant due to missing product purchase within the first year following 06.10.1998 in which the distribution relationship was established, was unpaid by defendant; it maintained a distribution relationship with the distributor, although the defendant did not purchase products throughout the entire following 9 years in the amount it had committed to; this situation means that the claimant tacitly waived the enforcement of the tonnage undertaking and penalty provisions regulated under Article 15 of the distribution contract; the defendant did not purchase fuel oil products from third parties during the term of the contract, and the claimant continued to supply product to the defendant, and accepted the consideration of the products without making a reservation, although the defendant never purchased fuel oil products from the claimant in the minimum amount specified under the contract; in light of these circumstances, Article 15 of the contract has been de facto removed from the contract; a nine-year lasting practice has been established so that the minimum order commitment shall not apply, and a penalty shall not be claimed,” and ruled that the penalty cannot be claimed not only for the previous years but also for the last year.
According to the Assembly of Civil Chambers, due to the long-established business relationship between the parties, the fact that a party replied to the order of the other party directly by sending the product after a time without making an acceptance declaration (de facto acceptance) within the scope of the practice until then, creates a sense of trust so that the situation will continue the same as before[4]. Accordingly, the Assembly states that the continuance of the commercial relationship by the parties for the contract’s remaining period of nine years despite the formal notifications, sale by the defendant distributor of products in an amount below what he had committed to sell each year under the contract, and the fact that the claimant company did not respond (or remained silent) to the formal notification served by the defendant distributor, and supplied products to the defendant company throughout the term of the contract created a justified trust in the defendant distributor that the Article regulating the penalty of the distribution contract between the parties shall not be applicable, also considering that this distribution relationship lasted between the parties for the remaining term of the contract. The defendant distributor continued to purchase products from the claimant company due to such justified trust; however, it has been unexpectedly requested by the claimant company to pay the penalty following the termination of the contract. Therefore, the source of the fact that has arisen due to the agreement not to apply Article 15 of the distribution contract is a justified trust. Such trust liability is a condition of the principle of good faith. More importantly, the fact that the claimant company requests a penalty following the termination of the contract in breach of the trust it created in the defendant distributor constitutes the prohibition of contradictory behaviour, and such behaviour cannot be expected to be protected in legal terms.
On the other hand, the principal or the supplier would have the right to terminate the contract and claim for the past years’ loss of profit, if it proves that it tolerated such breach in the past year, trusting that the agent or the distributor would remedy the breach; or it notified the agent or the distributor to cure the breach, and explicitly reserved its rights arising from such breach; or the relationship became unbearable (e.g. the agent or the distributor not making any efforts to reach the targets, or making less purchases than before).
- Opinion of the Turkish Court of Cassation stating that the previous years’ loss of profit shall not be deemed to have been waived: In the decision of the 19th Civil Chamber of the Court dated 13 May 2013[5], the following is argued: “The fact that the claimant continued to supply products at the end of each year despite the breach of the commitment does not mean a waiver of the penalties to be applicable in case of breach of the commitment regulated under the contract. This is because there is a possibility that the distributor may fulfil its commitment in the continuing process and such a supply is a right granted to the distributor. In the specific case, it is understood that the defendant company failed to fulfil its commitment in the continuing process, including the legal proceedings, despite such right that it is entitled to.” Here, as explained above, the supplier expects the distributor to fulfil its commitment in the upcoming years. It is probable that, in the distribution contract subject to the lawsuit, a right to catch-up might have be granted to the distributor in subsequent years.
No Waiver Clauses
The consequences should be evaluated also in the event that there is a “no waiver” clause under the contract. “No waiver” clauses regulate that non-exercise of the rights under a contract, in whole or in part, does not mean a waiver, and reserve such rights. If the principal or the supplier remains silent for a long period of time after the violation, it could be argued that the “no waiver” clause will not be effective, and that such clause itself was waived. General “no waiver” clauses are usually not deemed valid; however, if it is specifically regulated under the contract that non-exercise by the principal or the supplier of its right to termination in the event of non-attainment by the agent or the distributor would not constitute a waiver of such right, it is possible that such a clause will be considered valid by the courts and the previous years’ loss of profit will also be awarded.
Conclusion
It is common that agency and distribution contracts provide a minimum order undertaking, and entitle the principal or supplier to terminate the contract without a notice period, to cancel the agent’s or the distributor’s exclusivity, to reduce the territory allocated to the agent or the distributor, and to claim damages for non-attainment. In accordance with the relevant provisions, the principal or the supplier is entitled to damages in the amount of its loss of profit due to the missing order in the relevant year.
In the event the principal or the supplier continues to be bound by the contract although being aware of the non-attainment, i.e. the breach of contract, whether or not the loss of profit for the past years may be claimed may differ depending on applicable laws. In such cases, the facts of each specific case should be evaluated. The Turkish Court of Cassation has rendered differing decisions on the subject. Claiming for the previous years’ damages, although the contract has continued, is usually deemed as a violation of the good faith principle, and it is accepted that the principal or the supplier has tacitly waived its claims pertaining to the previous years’ damages, and that it can request the compensation of its damages only for the period in which it terminated the contract.
[1] Turkish Court of Cassation 19th Civil Chamber, File No. 2013/14851, Decision No. 2014/1302, Date: 16.01.2014 (www.kazancı.com).
[2] Turkish Court of Cassation 19th Civil Chamber, File No. 2014/3953, Decision No. 2014/7865, Date: 24.04.2014 (www.kazancı.com).
[3] Turkish Court of Cassation Assembly of Civil Chambers, File No. 2012/19-670, Decision No. 2013/171, Date: 16.01.2013 (www.kazancı.com).
[4] Turkish Court of Cassation Assembly of Civil Chambers, File No. 2012/19-670, Decision No. 2013/171, Date: 16.01.2013 (www.kazancı.com) cited from Kocayusufpaşaoğlu/Hatemi/Serozan/Arpacı: Borçlar Hukuku, Genel Bölüm, Birinci Cilt, İstanbul 2008, Page: 206.
[5] Turkish Court of Cassation 19th Civil Chamber, File No. 2012/9915, Decision No. 2013/8558, Date: 13.05.2013 (www.kazancı.com).
All rights of this article are reserved. This article may not be used, reproduced, copied, published, distributed, or otherwise disseminated without quotation or Erdem & Erdem Law Firm's written consent. Any content created without citing the resource or Erdem & Erdem Law Firm’s written consent is regularly tracked, and legal action will be taken in case of violation.
Other Contents

The Turkish automobile and light commercial vehicle market left the 2000s behind with steadily rising sales figures and the 2010s with high and stable sales figures as well. In this period, the growth of the market was driven not only by high purchase power but also by easy access to credit and product diversity...

Turkish Commercial Code No. 6102 ("TCC") provides the right to exit from the company to the shareholders of limited liability companies and the right to squeeze out the shareholder from the company, unlike the structure of joint stock companies, with the exit and squeeze out institutions specially regulated for...

Turkish Commercial Code No. 6102 (“TCC”) preserves the rule that the board of directors shall manage and represent joint stock companies. The TCC regulates how the power of representation shall be exercised, the registration and announcement of the persons authorized to represent, the transfer of the...

Ordinary partnerships are regulated under Turkish Law between Articles 620 and 645 of the Turkish Code of Obligations No. 6098 (“TCO” or the “Code”). The Law defines an ordinary partnership contract as a contract where two or more persons undertake to combine their labour or property to achieve a common...

Merger and acquisition processes are one of the legal processes that most seriously affect the identities and legal status of companies. After the completion of legal, tax, financial and operational due diligence reports, the parties initiate the negotiation process in case they reach an agreement on proceeding with the...

A popular business model for expanding market reach and brand recognition worldwide is franchising. Despite being less common than distribution agreements in the form of mono-brand store agreements, franchising is another significant method for extending luxury brands' distribution networks. Luxury brands use...

In the decision dated 14.06.2022 and numbered 2019/149 E. 2022/894 K., the Court of Cassation General Assembly (“CCGA”) evaluated the theory of piercing the corporate veil in the context of the relationship between the guarantor and the borrowing company in a dispute arising from a loan agreement...

The European Union continues to be an important investment center for foreign investors. According to data from the European Commission's "Second Annual Report on the monitoring of foreign direct investment in the European Union", the European Union received €117 billion worth of foreign direct investment in...

Transfer of shares is arguably the first legal transaction that comes to mind among the legal transactions regarding the shares of a capital company, and the most common transaction in practice. However, the shares of a capital company may also be subject to various transactions, other than share purchase...

Law No. 6563 on the Regulation of Electronic Commerce (E-commerce Law or Law) has recently undergone a radical change in order to regulate the behavior of the players in the rapidly growing and developing e-commerce sector. The new regulations that came into force as of January 1, 2023 envisage important...

On 11 June 2021, the German Federal Parliament approved the German Supply Chain Due Diligence Act (Lieferkettensorgfaltsgesetz) (“Act”) which affects not only German entities but also their suppliers in foreign countries (including Turkish entities). The main focus of the Act, which entered into force on...

On 21 December 2007, the Federal Council approved the draft revision of the Swiss Code of Obligations, which also includes amendments to company law. On 28 November 2014, the Federal Council referred the draft revision for consultation. Following extensive discussions and a long enactment process, the...

The Turkish Commercial Code No. 6102 ("TCC") regulates maritime trade contracts under the fourth part of the fifth book of the Code. Among the types of contracts regulated in this section, the most frequently used contract in international maritime transport practice is the freight contract regulated under...

Prohibition on hidden income shifting is one of the most important issues that is broadly regulated under Capital Markets Law No. 6362 (“CML”). In conjunction with CML Article 21, which has a broader context than Article 15 of the abrogated Capital Markets Law No. 2499, another significant step has been taken...

As a result of developing commercial activities and large-scale investments, especially concluded in the fields of construction, energy and mining, companies are seeking to participate in these investments by uniting their powers and expertise to take advantage of financial opportunities together. This tendency...

The Turkish Commercial Code (“TCC” or “Law”) has enabled companies to apply different structural models and to implement new legal formations by including spin-off provisions to its Article 159 et seq. In accordance with the provisions of the law, companies may transfer a certain element, or elements, of their...

The International Federation of Consulting Engineers is a professional association established in 1913, known as the FIDIC (Fédération Internationale Des Ingénieurs-Counseils). Its members are duly elected from consultant-engineer associations of various countries, and membership to the association is...


Incoterms are a set of rules introduced by the International Chamber of Commerce (ICC) to explain the commercial terms that are widely used in international trade. The purpose of Incoterms rules is to facilitate and expedite international trade in a safe and secure manner...

The regulation applicable to all Turkish ports prepared by the Ministry of Transport, Maritime Affairs and Communications that entered into force after being published in the official gazette on October 31, 2012 (˝the Regulation˝), consolidates all the bylaws, regulations and instructions in a single Regulation...

As a rule, rights and obligations arising from an agreement have legal consequences only between the creditor and the debtor which are parties to the agreement. This principle is referred to as "privity of contract." In general, contracts for the benefit of third parties, where the fulfillment of an...

The rules of e-commerce, which grow and develop with the digitalizing world, are changing. E-commerce has become the driving force of the digital economy. However, considering the growth rate of e-commerce and the transformation it has undergone in a short time, it is obvious that some...

The dissolution of a company is a specific type of dissolution, which results in the cancellation of the legal personality which was gained by registration at incorporation. The specific proceeding which leads to the dissolution, and thus, the termination of a company upon the constitutive decision...

Companies in which shares or authority to manage is held by members of a family are considered to be “family businesses”. Family members can hold shares that control the company, as well as retain management authority. Having a family business means opportunity, security and income for...

Turkey ratified the Convention on the Contract for International Carriage of Goods by Road (“CMR”) in accordance with Act No. 3939 dated 7 December 1993, and the CMR entered into force in Turkey on 31 October 1995. In accordance with Article 1 / 1 of the CMR, the carriage of goods by road...

Ordinary partnerships are governed by Article 620 et seq. of the Turkish Code of Obligations No. 6098 (“TCO”). An ordinary partnership agreement is defined as an agreement whereby two or more persons undertake to join efforts and/or goods to reach a common goal...


The concept of disguised profit transfer in joint stock companies, in its broadest meaning, covers the transfer of company assets to related parties and may occur in different ways. This concept is regulated in detail under capital markets legislation...

Share subscription agreements, which are commonly encountered in start-up investments, set out the terms and conditions of an investor’s participation in a company as a shareholder by subscribing the new shares issued in a capital increase...

The electronic signature, which has the same legal consequences as wet signatures if it meets certain conditions, has taken its place in many legal systems and has enhanced commercial life. Although there are various types and applications in different legal systems...






























INCOTERMS are a set of rules introduced by the International Chamber of Commerce (ICC) to explain the commercial terms that are widely used in international trade. The purpose of the Incoterms rules is to contribute to and facilitate the safe and swift conduct of international trade...


















































































































