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(d) trademarks which exclusively and substantially include symbols or

names which are under common use in the field of commerce and used to

distinguish the members of a specific group of professions, crafts or trades;

(e) symbols, which include the shape of a good originating from its

nature, or which are to be used to obtain a technical result, or which give

substantial value to the good;

(f) trademarks which are likely to mislead the public as to the quality,

characteristic, production site or geographical origin of the good or

service;

(g) trademarks which are not permitted for use by the relevant

authorities and, accordingly are to be rejected under Article 6 ter of the

Paris Convention;

(h) trademarks which include armorial bearings, emblems or marks

not covered by Article 6 ter of the Paris Convention, but are historically

and culturally in the public interest;

(i) trademarks, which are well-known pursuant to Article 6 bis of the

Paris Convention and which are not permitted for use by their proprietor;

(j) trademarks which include religious symbols;

(k) trademarks which are contrary to the public order and general

rules of morality.

If a trademark is used before the registration date and therefore, has

gained a distinctive feature, then the registration will not be prohibited in

accordance with the subparagraphs (a), (c) and (d).”

The TPI, when considering applications within the scope of Article

7 of the Decree Law, also takes into account the “trademark decision

criteria”, designated for providing the uniqueness of the decisions and to

be updated at various time intervals.

The limited content of the trademark decision criteria to be taken into

account by the TPI is as follows.

Slogans:

Slogans will be deemed distinctive if their registration is not

prohibited under the provisions of Article 7, if they are not

descriptive of the goods or services, if they do not define quality,

and if the essential elements of the slogans are not identical or