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Mooring Services Rendered in Marinas and Boat Parks:
In terms
of Istanbul City Port Marina, if this acquisition is realized, the Board
has specified that the market ratio of the marinas in the relevant mar-
ket, and which is controlled by Koç Holding, will reach 60-65% in
accordance with the figures from 2014. Therefore, it has been inter-
preted that this acquisition transaction would create competitive con-
cerns.
The Board has reflected its concerns that as a result of this acqui-
sition transaction, Koç Holding will take the control of Istanbul City
Port Marina, which is the closest rival of Kalamış Marina, operated by
Koç Holding, as well; thus, the compound undertaking to be formed
will hold significant market power in the relevant market, and it may
use its market power in order to increase prices.
Nonetheless, in the alternative geographical market definitions that
might be made for Göcek Village Port Marina and Göcek Exclusive
Marina, it has been deduced that the transaction would not cause a sig-
nificant increase in concentration in terms of the relevant product mar-
ket.
Boatyard Field Services:
In terms of the boatyard field services
rendered in the cities bordering the Marmara Sea, the market shares of
the parties prior to the transaction, and the market share of the com-
pound undertaking to be formed following the transaction were evalu-
ated. Additionally, it has been concluded that immediately following
the transaction, the customers of the compound undertaking would
have the opportunity to lean towards rival undertakings due to the high
number of undertakings that will operate in the relevant market after
the acquisition, the substitution level of services of the rival undertak-
ing compared to services of the compound undertaking, and the rivals’
adequate capacity to meet the demands of customers who reject poten-
tial high pricing of the compound undertaking. This situation may
damper the compound undertaking’s motive to increase prices.
On the other hand, in the alternative geographical market, defini-
tions that might be made for Göcek Village Port Marina and Göcek
Exclusive Marina are that the transaction would not cause a significant
increase in concentration in terms of the relevant product market.
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